Library

This page lists records of past events or other downloadable materials such as:
interviews;
archived webinars; and
white papers and other documents.


 

Interviews

mixed peppercorns w wooden scoop rectangleInterview from Gathering Stories online course

Collecting stories for a SenseMaker project has a variety of challenges. Most people we talk to don’t give enough consideration to their collection plan and assume their initial plans will work! Unfortunately that is not the case.

Our self-directed course called Gathering Stories includes interviews, transcripts, checklists, and other materials about nine different projects. From time to time, a sample interview will be available here without registering for the course or website. The current interview is with Jochum Stienstra from Ferro Explore!.

Listen here.

 

Webinar archive

October 2015 webinar: Gathering Stories for SenseMaker® Projects
• Discussants: Laurie Webster, QED Insight, and Marcus Guest (@marcusguest), Narrative Insights, Moscow, RU

A SenseMaker project needs participants to contribute stories. So, if you talk to anyone leading such a project, they will exude a high level of confidence that of course people will participate or alternatively that they have a good strategy in place to entice people. Nine out of ten times, however, the confidence is misplaced, or the strategy falls flat and needs a series of tweaks to get the desired level of participation. Laurie and her Guest, Marcus, discuss a variety of ideas for gaining participants and minimizing issues with story collection. Some of the webinar attendees also ask questions and make comments.

You can see a 1-minute video clip (below) or go to the full video.


 

May 2015 webinar: Mixed Methods – Using SenseMaker® with Other Information Sources
• Guest: Irene Guijt (@guijti), Learning by Design, Canberra, AU
• QED host: Laurie Webster

Few organizations only use SenseMaker for their evidence base. How can SenseMaker be combined with other instruments, such as traditional surveys? What practical and analytical challenges are there to consider? And what benefits can be expected? Using GirlHub as a case study, Irene and Laurie discuss how Irene has seen SenseMaker combined with other ways of gaining insight into a population and its experiences.

You can see a 1-minute video clip (below) or go to the full video.

 

March 2015 interview: Using SenseMaker® in Organizational Change
• Guest: Tom Klein (@Softfacts), Bad Schwalbach, Germany.
• QED host: Laurie Webster

Tom and Laurie talk about how his practice helps clients find entirely new ways to solve business problems. Instead of doing process engineering or adding more IT, he helps them understand the value of listening to the voices of both employees and customers. He talks candidly, including the details of a current project, about what he has found to be the keys to success as well as the “massive issue” that must be addressed to avoid failure.

You can see a 1-minute video clip (below) or go to the full video.

 

February 2015 webinar: PERFECT Pitch — The zen of selling a sensemaking project
• Guest: Iwan Jenkins (@ijenkins), The Riot Point, Toronto, ON
• QED host: Laurie Webster

Iwan and Laurie discuss not only his distinctive experience in selling projects to commercial clients, but also how his insight may apply with NFP/NGO clients. Some of the questions addressed are: What do you say to an executive who is willing to spend money on a sensemaking project, but wants minimum risk, quick answers, and maximum impact? How can you prepare for someone already disenchanted with prior market research and probably dreading your pitch with 240 PowerPoint slides? Where is the blueprint for a bridge from theoretical purity to pragmatic selling? This webinar is informative, provocative, and exhortative, in particular encouraging participants to think about marketing ideas and case studies, things that worked (or didn’t work) in the pre-project phase that often goes unaddressed.

You can see a 1-minute video clip (below) or go to the full video.

 

January 2015 webinar: Sensing the “Makers & Breakers”
• Guest: Terry Miller, TMiller & Associates, Rossland, BC
• QED host: Laurie Webster

Terry and Laurie lead a roundtable discussion about a problem for many sensemaking projects and practitioners in the post-storytelling, post-analysis phase: Despite having a dedicated in-house champion, perhaps even a CEO who is a Cynefin disciple, there is often resistance to acting on the findings. It may be operational or structural, a highly-resistant managerial or executive core, or multiple factors and people tugging in several directions. How can you help the doers and deciders understand the distinctive barriers to and attractors of success at this stage? In other words, how can you persuade them to use the results they paid good money for?!!

Terry and Laurie discuss successes and failures in their own projects and then are joined by several other webinar participants who describe their experiences — what worked? what was tricky? what should be changed next time?

You can see a 1-minute video clip (below) or go to the full video.

 

December 2014 webinar: Sensemaking + Graphic Facilitation > the Sum of its Arts
• Guest: Nancy White (@NancyWhite), Full Circle Associates, Seattle, WA
• QED host: Laurie Webster

Join Nancy and Laurie in this fast-paced event that is both practical and playful. After the introductions, Nancy begins by describing how she uses visual methods in a variety of facilitative settings; Laurie does the same for narrative and sensemaking. These are 101-level presentations for their respective “incognescenti,” that is, Nancy talking about graphic facilitation for sensemaking practitioners, and vice versa for Laurie. The real fun begins when the participants join Nancy in the sandbox for a real-time, “safe-to-fail” visual experiment using a shared online drawing tool.

You can see a 1-minute video clip (below) or go to the full video.

 

November 2014 webinar: The Art and Science of Story Patterns
• QED presenter: Laurie Webster
• Guest respondent: Mike Carroll (@mike1carroll), Cognia, Adelaide, SA

For most practitioners and their clients, the steps in a SenseMaker® project between collecting stories and reporting findings can be unclear. In this webinar, Laurie Webster demystifies this analyst-in-the-middle phase of a project. She gives example-based answers to questions ranging from “What’s the first thing to do with a story set?” to “How do you show this to a client?” Mike Carroll of Cognia, who has worked with Laurie, responds from both practitioner and client perspectives.

You can see a 1-minute video clip (below) or go to the full video.

 

October 2014 webinar: Safe-to-Fail in Action
• Guest: April K. Mills (@engineforchange), Engine for Change, Bremerton, WA
• QED host: Laurie Webster

Ready to move from research to action? In this webinar, Laurie Webster interviews April Mills on her stories of safe-to-fail experiments. April has years of experience using Cognitive Edge’s safe-to-fail experiment method and Cynefin’s four points contextualization.

You can see a 1-minute video clip (below) or go to the full video.