Interview from Gathering Stories: Jochum Stienstra

Optimizing non-optimal respondents

 

Jochum Stienstra

Jochum Stienstra

FerroExplore!, Jochum Stienstra’s firm, regularly uses market research panels as part of its approach. When combining SenseMaker® with a panel, a different tack needs to be taken to get quality responses from a less-engaged set of respondents.

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